Kristen Stewart is on the cover of the July issue of Vanity Fair. Correctly or not, I always use a VF cover as a measure of Hollywood megastardom. VF’s editors have to be confident that their cover choice will appeal to a slightly more male audience than Vogue’s and their median reader is 44.
Kristen is promoting ‘Snow White and the Huntsman,’ for which she also booked three international Elle covers and a shared Interview cover with costar Charlize. When a star books more than one cover for the same movie, the bigger magazine typically gets them first and then the magazine with less cache gets them the following month. For example, Sarah Jessica Parker booked Vogue’s June and May covers in 2008 and 2010 respectively to promote the SATC movies and she covered Marie Claire’s July ‘08 issue and June ‘10 issue for the same films. Interestingly Kristen appeared on the Elle trifecta in June and VF in July. I guess three magazines trumps Vanity Fair.
I like the image of Kristen. She looks slightly awkward as always but I think it works to give the photo a mannequin-esque quality. And her makeup is exquisite. A preview of her cover story is here.
Image via Vanity Fair